Are You Making These 10 Deadly Mistakes When You Give Your 30-Second Introduction (AKA your Elevator Speech or Commercial)?
You’re brilliant at what you do. You are here to contribute and make a difference. You have great products and services to offer…but you avoid “self promotion” like the plague. I know. I’ve been there, and I see it on the faces and in the body language of many a professionals when they give their “elevator speech” or “30 second commercial” – terms I dislike.
I prefer, instead, your “Introduction.” Doesn’t that feel better? We are just getting to know each other, after all.
So take a little self-test and answer the following questions about your Introductions to find out if you are killing yourself (and your business) with these tell-tale signs of fear and low confidence: (Answer with: Usually, Sometimes or Hardly Ever)
- Does your posture cave in, slouch or lean to the side?
- Do your eyes dart from person to person, fixate on one person, or do you avoid eye contact altogether?
- Do you laugh nervously?
- Do you shift your arms, legs, or feet around?
- Do you apologize or feel like you have to explain something?
- Do you fidgit with your hair, jewelry, whatever is in your hands, etc.?
- Do people have a hard time hearing you or suggest that you are too loud?
- Do your words all run together or do people ask you to repeat yourself?
- Do you feel tightness anywhere in your body?
- Would everyone else in the room say you could use a cup of coffee?
If you answered Hardly Ever or Sometimes to most of these questions, the delivery of your Introduction is probably in pretty good shape. If you answered Usually or Sometimes to most of these, you could probably benefit from some coaching and tips.