Ahhh, the New Year. That time when we reflect on the past and set our course for the future. We start off with the best intentions and enthusiasm and even the tools to support our success (like that new health club membership you got as a gift or that smoking cessation plan you bought). But sadly, about 80% fail in achieving their goal.
There are, of course, a number of reasons for that failure rate, but one of the reasons has to do with focusing on the wrong thing. It’s a lot like sales and the mistake people make when they try to sell (even if it’s simply to influence your partner to take you to your favorite restaurant), is that they focus on the wrong thing – the vehicle instead of the destination. The vehicle is the “how.” The destination is the “what.”
For your personal and business goals to be successful, you must answer the same question any prospect, lead or audience wants to know…
WHAT’S IN IT FOR ME?! – The destination.
Let’s take the classic goal of many solo-professionals – to make 100K. Great! It’s about time you broke into the coveted six figures once and for all.
But what’s really in it for you if you reach that goal? What’s that going to do for you? Will you relax and, God forbid, unplug on the dream vacation you’ve always wanted to take? Will what’s ailing you be healed so you can feel better and do the activities you love? Will you be able to work less because you’ve wisely invested your earnings in something with a generous yield? Will you be able to put systems in place that handle the work load for you so you can be one of the first volunteers on the scene of a natural disaster?
To get you started on the right foot and set yourself up for success, here’s a tip to keep you on the path to achieving your 2012 heart’s desire.
For every goal you set, and I suggest you set no more than 2 major goals, explore what that goal will allow you to do, be and have – the transformation or outcome of reaching your goal.
Imagine you have achieved your goal and answer the following questions to “sell” yourself on staying on the path and achieving what you say you want:
- What, specifically, will you be able to do when you achieve this goal?
- How will you be able to “be” when you achieve this goal?
- What, exactly, will you have when you achieve this goal?
You want a goal that has some juice to it. If your reason for doing it isn’t compelling enough, your chances of achieving it are pretty slim.
Bonus tip…Answering these questions will also help you identify and set benchmarks on the road to achieving your big goal.
Need help setting and achieving your goals? Contact me for a complimentary Strategy Session to guide you on your journey. With the right support and focus, you can rise above the masses and achieve your goals in 2012!
Happy New Year!