When you are out there speaking as part of your marketing mix, it’s nice to have a big room full of people. The energy is great. It’s exciting. Maybe you sell some of your products and services. You are out there sharing your message to serve more people and make a difference in the lives or businesses of as many of them as you can.
And then there are those times when you do all your prep work, you’ve got gobs of supplies and materials, you’ve prepared an irresistible and compelling offer, you show up ready to WOW them with your important message and powerful delivery, you walk into the room and…(pause and hold your breath)… only two people show up! Yikes! What to do?
When you’re new at speaking, walking into a nearly empty room when you are expecting a full one can stir up some serious disappointment and make you feel less than excited about getting up and putting yourself out there. I’ve had my share of those situations, too, but here’s what I quickly came to learn.
You don’t have to have 100 people in the room to do business and change lives. Those one or two people in the room might be the perfect people who needed to hear your message and help you on your path to success. In every case where audience turnout was low, I always walked away:
#1 – knowing I made a positive impact
#2 – with a bigger, dedicated tribe
#3 – with invitations to speak elsewhere
#4 – with invitations to conduct workshops and trainings for other groups, and
#5 – with great testimonials.
Are those great results? You bet! Are they win – win? You bet!
Here’s the thing, though……you have to be bigger than your disappointment and deliver with the same 100% energy and enthusiasm you would if you had an audience of 100.
And here’s why…if you give them anything less, they are going to feel like they are not important to you, and if they don’t feel important to you they’ll write you off. If you give them 100% or better, they’ll know you care and they’re going to trust you more because you’ve proven that you show up and deliver no matter what!
I believe we are 100% responsible for our results and that what we put in we get out. So don’t fret next time you have a small turnout. Embrace it and run with it. Big results will follow.