Does your “I hate selling!” story keep you and your business from thriving?
Would you like to attract, convert and keep more clients without feeling pushy or sales-y?
Would you like to do that with 20, 30, 50 or more of your ideal audience on the edge of their seats in front of you at the same time?
Great! This blog is for you!
Selling from the platform is both a learnable skill and a repeatable template that can literally transform your business from struggling to thriving in a short period of time. The most effective way to sell your products and services is to those who see and hear you live and in person and are hungry and inspired to get more of what you’ve got to offer – on the spot!
These kinds of sales have several different names – “Back of the Room” (BOR) sales, your “Bookstore,” your “Offer,” or “Selling products from the platform.”
And getting in front of groups of your ideal clients on a regular or even occassional basis will take your business to a whole new level…if you can 1) sell without bugging people and 2) come from a powerful, authentic place.
In my upcoming Speak to Profit Live Intensive course, the training on this subject is in depth so you get it into your muscles. Practicing the tips you’re about to get here will certainly get you started in a positive direction right away.
FIrst – Remember these three Cs – Connect, Contribute, Convert – in that order. When you establish real, authentic connection and give great content, people will want more. If you come in with the attitude of “I’m gonna sell X number of ABC products” and your talk sounds like a sales pitch, you’re going to tick a lot of people off and you probably won’t be asked back. No one likes an uninvited sales pitch!
Second – Seed your offer from the beginning of your talk and continue to plant seeds throughout. Seeding is when you give immediate content value and hint at where and how people can find or get more. I just did it when I referred you to my Speak to Profit course. If you are always talking “about” your products and services but withholding good content, you’ll leave with empty pockets and a resentful audience.
Third – Human nature wires us to always be filtering our listening for WIIFM (What’s in it for me). When you craft your title, your talk and your offer, forever and always convey what is in it for them – the results, the outcome, the benefits, the transformation that are possible for them. Satisfy their needs on the spot and show them how they can get more of their needs met with your offer.
Bonus Tip: Go to work changing your mindset. Instead of feeling like you have to “sell” to be successful, move toward helping people get the results they want and need. It will take the pressure off of you and keep the focus on them, which is exactly where it should be.
You can get more tips, tools and strategies to start profiting like the pros on my upcoming free teletraining, “Insider Secrets to Selling From the Stage.”