I resisted marketing for years. After all, I was a spiritually conscious, heart-centered entrepreneur. My reason was, "I'm amazing at what I do. I'm an artist. I'm a coach. I'm a speaker. People will recognize my talents and valuable services and flock to me. Right? Law of attraction and all that? And after all, selling is slimy and manipulative. I have way too much integrity for that. I just want to give great educational sessions and not deal with the four letter 'S' word."
The problem was, I wasn't inspiring and empowering as many lives as I knew I deeply wanted to and always struggled to make ends meet. Then, the moment of truth came. One of my mentors asked, "Dinah, how much money do you think you are leaving on the table by ignoring marketing?" I did some quick math, estimating the sizes and number of audiences I had been in front of and how many people I could have served had I converted even a small percentage into customers. I was overcome by a sick, sinking feeling in my stomach, as if I had just gambled away my entire life savings and let down countless people who's lives I could have changed for the better. My marketing mindset turned around right then and there.
Marketing is harnessing the power of words to effect change in behavior. And the way we effect change in behavior is by touching emotions with the words we choose to use. Always keeping the highest good of the consumer or beneficiary in mind is what makes for ethical, conscious marketing and that is the kind of marketing we should all commit to.
If you are out there speaking and not effecting lasting change in behavior, you too, will struggle to make ends meet. You, too, will make a difference in fewer people's lives than you have the potential to. I invite you to adopt a conscious, ethical marketing mindset from today forward and watch the transformation that starts to happen in your business and in the lives of those you wish to influence.
Check out how the power of words made a difference in this man's life: