Over the holidays I was reflecting on some of my amazing private mentoring clients. These are women who decided to step up in a big way to invest in themselves and their businesses. Several of them literally did not have the money to join my program. In spite of that seeming obstacle, they said YES and did what it took to come up with the funds.
…and none of them asked me for a discount.
Why? I’ll break it down for you and share what I recommend when someone does.
First of all, it starts with you. Remember the famous quote from Mahatma Gandhi? “You must be the change you wish to see in the world.” Or how about the Golden Rule? “Do unto others as you would have them do unto you.”
Your own beliefs and behaviors set the stage for how you want others to engage with you. And it starts with you not asking for discounts when you are paying for products and services.
Think about what happens when you ask for a discount…
You take money out of someone else’s pockets and put it into yours.
Maybe that sounds great to you – at first – until the tables are turned.
And lest you think, “What’s the harm in discounting to win the client?” let me make it crystal clear. When you discount your services you plant a noxious seed of doubt in yourself and your clients. It telegraphs that you don’t really believe you are worth it and a whole cascade of unintended consequences, like getting taken advantage of and being disrespected, start to show up.
Want to have a huge personal and financial transformation? Stop discounting services and make the decision to only buy things and hire people that you feel are a great investment level at the price they set. The more you respect and honor them, the more you will respect yourself as a service provider and the value you bring to the table.
Discounting may have a place for big box stores and businesses where quantity trumps quality. But you can’t and shouldn’t compete with the big brands. You are a one-of-a-kind brand with top notch quality and service (pssst…if you are not striving for that you should be).
Decide to set your fees based on value and quality – knowing that you will feel good about the exchange of services for money. When you believe in the value of what you are getting or giving, it is your belief that sets in motion your access to and appreciation of that value.
So the next time someone asks you for a discount, here is an empowered way to respond:
“I believe 100% in the quality and value of the service I provide. I believe in the results clients will get from working with me. And I invite you to invest in yourself in a way that honors you and me.”
If they say, “So and so offered me a discount. Will you match it?” Here’s a response I learned from the inspiration for this article, Bill Baren, that will wake them up:
“Whose service would you trust more – one that gives you a discount because you asked or one that knows its value and will stand firm on their prices? Who would you like to have standing in your corner?”
So the next time someone asks you for a discount – think again. Stand strong and resist the urge to cave, knowing that you are honoring their investment and your value.
Need focused one-on-one help to solve the problem of How to Charge What You Are Worth and Get It® (and never discount again)? Contact us at Support@DinahSnow.com to learn about my newest mini-intensive to boost your profits now.