Ask any woman entrepreneur if she would like to be able to charge what she’s really worth – and get it, and chances are she’ll say “of course.” If that is true for you, on a gut level you know you are worth so much more, too. But if that’s the case, why aren’t you doing it?
There are many reasons why women entrepreneurs don’t charge what they are worth. Here are a few of the most common ones:
- They lack confidence in their skills and abilities, even though they are well trained and experienced.
- They fear raising their fees will make clients not like them. (If you are a people-pleaser, watch out for this one.)
- They believe clients won’t be able to afford higher fees.
- Most women, though, simply don’t recognize their true value and how to communicate it effectively, and as a result they end up missing out on $100’s and $1,000’s in lost potential income.
And here is what happens to you when you undercharge. You further imprint your own doubts about self-worth, making it harder to dig yourself out with each offer you make. And you train your clients to undervalue you, too. When you undercharge it undermines your leadership and gives them the subconscious green light to innocently take advantage of you.
Undercharging also shows up in other places besides your fees. Anytime you give away free information, a tool you have created, or extra time above and beyond what’s normally included, you undercut your value. Your time, especially, is precious. You never get it back. When you run over the agreed time and give those extra minutes or hours without charging, you are diminishing your value and essentially saying your life is less important.
Yes, make sure you pack your offer with high value and serve them at your highest, but be mindful of behaviors that hint at an inner need to prove your worth, to be liked or to hang on to the client out of desperation.
When you start to charge what you are really worth, you will find that clients respect you more, take their work with you more seriously, and get better results. You gain a sense of confidence knowing that your fees honor your true value, and you take your work to a new level of mastery. The best part though – you get to enjoy making the great money you deserve!
Here are 5 tips to help you charge what you are worth:
- Make the decision to believe in yourself. (Yes, it’s a decision.) If you don’t, your clients certainly won’t.
- Invest in yourself. It’s hard to ask someone else to do it with you if you’ve never done it yourself.
- Focus on value-based pricing, not your time.
- Solve a specific problem and deliver a specific result.
- Learn how to design your offers to be irresistible – even at higher fees.
Click here now to save your spot on my upcoming free training call: “Irresistible Offers That Sell” coming up Tuesday, October 15, 2013 to help you get started charging what you are worth and getting it.