This weeks blog is particularly timely given that I am in the midst of an intensive trainer training course in Scottsdale, AZ under the extremely skilled tutilage of T. Harv Eker and Blair Singer, both world class speakers, as well as trainers.
As a Speaker Trainer for emerging experts and entrepreneurs myself, one of the questions I'm often asked is, "What's the difference between a speaker and a trainer?" It's a great question and one that is not always straightforward to answer since many of the skills, roles and responsibilities overlap. But let's start with the umbrella term, public speaking.
Public speaking is the process of speaking to a group of people in a structured, deliberate manner for the purpose of informing, influencing, or entertaining the listeners.
In general, a Speaker is one who educates, inspires, informs, motivates, leads, influences or otherwise delivers a message from the stage (virtual or in-person). The speaker is selected or conducts their own speaking based on probable audience interest and benefit. The audience is typically not involved in learning a new skill experientially but absorbing information passively through listening and watching.
For example, let's say you go to an event where someone is speaking about financial strategies for divorced women. You pick up some useful tips and gain some insights. You've learned a few things "about" the subject and hopefully your are motivated to take some kind of action.
Training is activity leading to skilled behavior. Activity is the important distinction. It is a learning process that involves the experiential acquisition of knowledge, skills, concepts, rules, or changing of attitudes and behaviours to enhance performance. The client(s) is there because a performance gap has been identified and they have self-selected the training (or their company has required them to be there). A Trainer is one who delivers and facilitates the that activity, filling the gap between where the client(s) is and where they want to be.
Now let's say from that event where someone was speaking about financial strategies for divorced women you went on to sign up for a "hands on" learning course with that same speaker. That speaker then takes on the role of Trainer, which involves a different speaking, facilitation and leadership skill set.
In the public speaking industry many will introduce or market themselves and their topic through speaking and follow up the speaking engagement with an offer for additional training on a specific skill or set of skills.
A good speaker, though, is not necessarily a good trainer and a good trainer is not always a good speaker. I've been to multi-speaker events where inspired audience members flock to the back of the room to buy a speaker's training program and later find out the "training" was lame. I also know of less than great speakers who are amazing trainers of their craft.
If you are stepping into the speaking arena and have a desire to lead workshops and seminars, it would behoove you to build a solid skill set in both areas to truly take you and your audience to a whole new level of success. Speak to Profit provides that solid foundation from which to build your speaking and training empire. Click here to learn more now.