In the 3rd century BC, Archimedes said, "Give me a place to stand, and I shall move the earth with a lever."
If you've ever used a crow bar or played on a see-saw, you have first hand experience of the power (and joy) of a lever.
Leverage means, "Power to act effectively" (American Heritage Dictionary) or "Using given resources to magnify the financial outcome." (Wikipedia)
Most entrepreneurs work "hard" for their money, trading their most precious resource of time for it and eventually hitting a ceiling of income if they are fortunate enough to have a "full" client load. (Not very effective.) Consider this, too. When you set yourself up to only work 1:1 with people or only trade your time for money, you are actually being selfish. Yes, selfish! You are limiting the number of people who can benefit from your expertise, products and services.
I prefer to be like Archimedes, working smarter, not harder for greater rewards. I want to be able to spend the quality time I want with my family, do the things I want to do, go the places I want to go while I've got the health and fitness level to enjoy it, charitably give to the causes that are important to me, AND help a whole lot more people who need it in the process.
Leverage – the "L" – is what makes all that possible.
When speaking to grow their business, whether it is a free talk, a teleseminar, a workshop or live seminar, there are 5 key areas my clients learn to Leverage to take themselves and their profitability to a whole new level without working harder – strengths, knowledge, marketing, resources and time. The one I want to introduce you to today is KNOWLEDGE.
To extract yourself from the trappings of trading your time for money, you must start Leveraging what is in your head – the knowledge and wisdom that may be second nature to you, but to someone else is the gold nugget they need to transform their lives. The idea is to create it once (audio, video, e-course, e-book, etc. to get you started) and sell it forever.
When you package your knowledge and make it available online, you can help people anywhere in the world, 24/7, 365 days a year, even if you're sick or on vacation!
Every client in my last Speak to Profit course came away with a treasure trove of clearly identified, packagable knowledge that will not only take them to new levels of success but will also help so many more people than previously possible. And, they can simply create as they go, but with new eyes to see the endless ways to leverage everything they do.
Help more people with less effort and greater speed – that is the power of Leverage!
* If you haven't signed up to get my free Mp3 tele-training, "Clearing the Obstacles to Public Speaking Success," yet, skootch your mouse over to the upper right side of the page and enter your name and e-mail for instant access to it. You'll be surprised how easy and effective speaking is.